Virtual Conference Branding

Overview

Breezeway is an operations platform for hospitality and property management teams. ELEVATE is its annual virtual summit, which brought customers and industry experts together in March 2026 for two days of education, strategy, and product previews. For the second consecutive year, I designed the event’s visual identity and full promotional system.

Landing page hero image

Approach

The only constraint was to keep the existing ELEVATE logo. I explored three directions: a photo collage of hospitality objects, two evolutions of the 2025 identity with a lighter palette, and a custom illustration of hospitality professionals and their technology.

Direction 1: An evolution of the 2025 conference branding with a lighter color palette.

Direction 2: Modular system for text overlaying a topographic-style mountain.

Direction 3: Photo collage brings together objects representing hospitality operations and guest experience.

Direction 4: Custom illustration incorporates mountains, hospitality professionals, and the technology they use.

Decision

We chose the second direction with minor refinements. It extended the 2025 identity rather than replacing it, so returning attendees would recognize the event immediately.

Identity system

A topographic wireframe mountain became the event’s signature motif, reinforcing the theme of elevation. The palette came from the aurora borealis imagery of 2025: a gradient from warm magenta at the base to cool teal at the summit, which has since become Breezeway’s visual shorthand for AI. Breezeway’s brand font was set in modular tan blocks with navy outlines, giving every asset a flexible, organized structure.